After speculation in recent days that Netflix would be launching an application that would allow people to watch movies on the new Apple iPad, the video delivery service confirmed the news this morning and the app is now available through the iTunes store.

“The innovation and consumer appeal of iPad make it a perfect device for instantly watching TV episodes and movies streamed from Netflix,” said Reed Hastings, Netflix co-founder and chief executive officer. “We are excited to make a Netflix App available to iPad users beginning with the iPad launch.”

The app is free to download, but users will need to have at least the $8.99/month unlimited Netflix plan to access the Watch It Now feature.

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