Consumerist readers are on to you, Target. After reading the site for awhile, people are moving the sale cards over to see what the price used to be before it went “on sale.”

Reader Mike says:

After looking for some groceries on sale, I wandered over to the DVD section. I saw “Battlestar Galactica: The Plan” on sale for $16.99. After reading your site for a while, I learned to look behind the sale card on the DVD. The sale price is $2 more than the regular price. Looks like I’ll wait for the “sale” to end before I consider buying this DVD.

Sounds like a plan, Mike. See what I did there? Yes, I know. I’m trying to forget it, too.

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