All the money that Amazon has sunk into infrastructure and rapid fulfillment has paid off–the online retail giant was the most trusted brand of 2009, according to a brand study released by Millward Brown. The market research company spent 2009 asking consumers questions like, “How trustworthy is this brand?” and, “Would you recommend this brand?”

Below are the top ten most trusted brands of last year. A score of 100 is average, and anything over about 105 is considered good. Oh Toyota, look what you had!

 

“Study: Amazon.com is most trusted brand in U.S.” [CNET via Teleread]

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