Bank of America launched a new sub-site to help explain their banking penalties to fee-curious customers. I always feel safer when my website talks to me and pretends to be alive so Bank of America has also included “Janet,” a walking talking video actor to help guide me through the process. I appreciate that she is wearing no belt. It sends the signal, “hey, we’re keeping it cas.”

factsaboutfees.bankofamerica [Official Site]

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