Pepsi is backing out of the insane Super Bowl ad buying derby this year, announcing it will instead spend its pound of flesh on online ads, ESPN reports:

The withdrawal ends a 23-year run of Pepsi Super Bowl commercials, dating back into the historical era when the Dallas Cowboys — the only NFC team other than the Detroit Lions not to win a playoff game in the millennium — could still win playoff games.

Guess Pepsi’s absence makes more room for GoDaddy.

Pepsi turns ad focus online [ESPN]
(Thanks, Chester!)

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