Rent The Runway: Netflix For Designer Dresses

Who wants to spend $500 on a dress that you’ll be too fat for the next time you use it? Enter Rent The Runway, the Netflix of online dress rental.

Here’s how it works:

1. Pick out your dress designed by folks like Diane Von Furstenberg, Hervé Léger and Proenza Schouler
2. Pay $50-$200 for a 4-night loan
3. Dress gets shipped to your door
4. Wear it and have fun
5. Put it in the pre-paid envelope and drop it in the mailbox

The site appears to be in some sort of beta mode where you have to request to be added to a wait list, but it seems like a good idea.

Commenter pecan 3.14159265 got on a chat with their customer service and reports back with their current list of designers whose dresses they carry:

ADAM
Alice + Olivia
Badgley Mischka
Brian Reyes
Catherine Malandrino
Christian Cota
Christian Siriano
Diane von Furstenberg
Doo Ri
Foley + Corinna
Giambattista Valli
Gryphon
Haute Hippie
Helmut Lang
Hervé Léger
Just Cavalli
Lela Rose
Matthew Williamson
Moschino Cheap And Chic
Pencey
Peter Soronen
Philosophy Di Alberta Ferretti
Proenza Schouler
Rebecca Taylor
Richard Chai
Robert Rodriguez Black Label
Robert Rodriguez Collection
Tibi
Tracy Reese
Tuleh
Twelfth Street by Cynthia Vincent
Yigal Azrouël

A Netflix Model for Haute Couture [NYT] (Thanks to c-side!)