Developers of the surefire blockbuster video game Call of Duty: Modern Warfare 2 raised eyebrows by producing a viral YouTube ad, a faux public service announcement featuring Philadelphia Phillipes pitcher Cole Hamels as part of a pretend organization called Fight Against Grenade Spam.
The gist is if you’re the type of player who hurls grenades randomly at opponents, you are unfit for online multiplayer and deserve to be the subject of homophobic insults. Infinity Ward pulled the ad, Destructoid reports, after the internets were set aflame by the insensitive acronym.
Infinity Ward Community Manager Robert Bowling posted on Twitter that the ad was meant as satire but strays too far from its intent:
I think the core gag is great, the end is a bit too far from the intent of the joke & can appreciate the concerns. Pulled.
The video isn’t the only controversy the video game is drawing. There’s also apparently a level in the game in which you play as a terrorist who shoots civilians.
Hardcore gamers will be lining up to bring the game home Nov. 10, but the ad could affect fence-sitters. What do you think about the way Infinity Ward handled this dust-up?