Smart Choices Campaign Goes Bye-Bye

The not-so-convincing marketing campaign Smart Choices, which tried to frame Froot Loops as part of a healthy breakfast, has been snuffed out, reports.

The FDA investigated the campaign as potentially misleading. This after medical professionals started to bail on the effort last month. writes:

After the FDA decided to bash some skulls over this blatantly misleading marketing efffort, the food industry players in charge of the initiative, including Kellogg Co., Kraft Foods and General Mills, have decided to call it all off for now. Smart Choices officials said that they will “postpone” the program and avoid encouraging any more use of the labels until the FDA makes a judgment.

So sorry, Toucan Sam, your wares are no longer considered healthy by hucksters.

Smart Choices Labeling Gets the Axe []
(Photo: frankieleon)
(Thanks, Mike!)

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