Tony Stewart is a NASCAR person. He likes Whoppers, so he endorses them. The concept of a celebrity liking the product they endorse is so alien to us that BK’s ad agency Crispin Porter + Bogusky is apparently planning to hook Mr. Stewart up to a lie detector on a live webcast and ask him if he really likes Whoppers.

Trouble is, there’s really no reason to believe that he doesn’t like Whoppers. The idea seems completely reasonable.

So, we ask you: What celebrities would you like to see hooked up to a lie detector and questioned about the products they endorse? Don’t forget those people who only do voice overs. We know that’s you, Kevin Spacey. And Jeff Bridges. And Gene Hackman. And Ed Harris…

A whopper of an illusion is being shattered by Burger King ads [LA Times]

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