Clifton forwarded us this shot of a new Burger King ad. We don’t even want to know what’s in the special sauce of the Super Seven Incher.

Gawker, which also got ahold of the forward, deciphered the copy at the bottom of the poster:

Fill your desire for something long, juicy and flame-grilled with the NEW BK SUPER SEVEN INCHER. Yearn for more after you taste the mind-blowing burger that comes with a single beef patty, topped with American cheese, crispy onions and the A1 Thick and Hearty Steak Sauce.

The ad is mighty effective for McDonald’s, Carl’s Jr. and every other burger joint not named Burger King.

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