It’s official, the NFL Network and Comcast have finally reached an agreement that will bring the football-only network to the majority of Comcast’s subscribers. So, who caved?

According to the NYT, the NFL agreed to lower the price it charges Comcast in exchange for the cable giant placing the channel on its Digital Classic tier.

“We are very pleased that NFL Network and other N.F.L. content will be widely distributed in millions of more homes on Comcast’s service,” Roger Goodell, the league’s commissioner, said in a statement. Brian L. Roberts, Comcast’s chairman, said, “Our goal has always been to provide our digital customers with access to the N.F.L.’s unique content and, working together, we have struck the right balance between value and distribution.”

Comcast also got video-on-demand rights and the ability to show DirecTV’s Red Zone Channel, also known as the greatest invention in the history of mankind.

(For those of you who don’t have Sunday Ticket, the Red Zone Channel is a commercial free channel that’s hosted by a guy who watches all the games and switches over whenever anyone is about to score. If I had a choice between food and the Red Zone Channel, I would always pick the Red Zone Channel.)

Time Warner and Cablevision are the last remaining NFL channel holdouts, so cross your fingers.

Comcast Reaches Deal on NFL Network [NYT]
(Photo:Mr. Usaji)

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