Harlequin, the been-around-forever romance novel company, reported a 32% increase its 4th quarter from a year ago, says ABC News. In this video clip, they look at the company’s single minded focus on churning out 1200 new titles per year at $5 each, in pretty much every sub-genre you can invent. The best parts of the segment, however, are watching various celebrities—especially Martin Bashir, George Will, Seth Rogen and Paul Rudd—read samples. Their interpretations will make you feel “the purely caveman urge to pick her up and carry her to bed.”

“Paul Rudd and Friends Read Romance Novels” [Buzznewsroom.com]

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