The West Michigan Whitecaps recently unveiled their new stadium menu and gloating at the top of it is the 4489 Calorie “Fifth Third Burger.” This 1.66 pound piece of gastrointestinal wunder, named after team sponsor 5/3 Bank, costs $20 and feeds 1-4 people. If you eat it by yourself and finish it in one sitting, you get a free 5/3 tshirt. Said the team’s marketing director, “It’s something fun that people can understand.”

1.66666667 Pounds [BensBizBlog via Sports Biz]

Want more consumer news? Visit our parent organization, Consumer Reports, for the latest on scams, recalls, and other consumer issues.