A More Helpful Big Brother: Grocery Store Loyalty Programs Used To Notify Customers Of Salmonella Recall
According to Consumer Reports, some grocery stores are using their loyalty card registrations to get in touch with customers who bought recalled peanut butter products.
Small chains like Dorothy Lane Markets in Ohio have brought in extra employees to call and send letters to customers who bought recalled products, while wholesale giant Costco has been making robocalls to its customers.
The Center for Science in the Public Interest called on other retailers who run loyalty programs to contact their members about recalls.
Robo recalls: Grocery Chains Big and Small Alert Shoppers to Recalls [Consumer Reports]
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