As someone who relies on friends to recommend games after they’ve been out for awhile, I’d never heard the term “bullshot,” but now that I have, it makes perfect sense. It refers to a promotional screenshot that looks, um, a little too good… as if it had been… doctored somehow…
Technologizer says that Activision is looking to hire someone to create these bullshots full time:
In a job posting for “Art Services Screenshot Associate,” one of the listed duties is to perform “advanced retouching of screenshots and teach skills to others as needed.” You might want to cast a skeptical eye when images surface for the next Wolfenstein, Call of Duty and James Bond titles.
Activision Looking for “Bullshot” Artists [Technologizer]