The International Council of Shopping Centers would like you to know you’re murdering ponies by shopping online to avoid local sales tax. From a new press release announcing a new advertising initiative:

The campaign, titled “Give Your Community a Lift … Shop Locally for Your Gifts!” aims to remind shoppers that local retailers provide local jobs and support community-based civic and charitable organizations. “Many consumers shop online and avoid paying sales tax, and while this may appear to consumers as a way of saving a few dollars, in the end it may cost them more if local tax revenue is eroded and municipalities are forced to cut back on services,” said Michael P. Kercheval, ICSC’s president and CEO.

Shop locally. Save ponies.

ICSC launches campaign to support brick & mortar retailers [Press Release] (Thanks to Matthew!) (Photo: EricaJoy)

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