Nestle Quik Flipbook Ad On DC Metro Walls Is Kinda Magical

As the DC red line train I rode last week shot through a tunnel, a happy brown bunny jumped up and down on the walls, lofting up a bottle of Nestle Quik. It wasn’t a video, it was a series of back-illuminated panels, each one a successive frame in the animated cartoon. It was like running through flipbook in real life. I found a clip of it on YouTube, posted inside, the cartoon starts at 15 seconds in.

The image isn’t great but it gives you an idea of the effect. Who’s got the backstory on who made this ad and how it came to be? We bemoan the intrusion of advertising into every living surface, but it’s cool to see a little piece of magic like this in an otherwise boring situation.