So, Motrin made an ad trying to target babywearers, that is, parents, who wear their babies in a sling. The ad spoke with winking and jaded knowingness about how babywearing was a fashion statement and caused various back pains that could be alleviated with Motrin. Unfortunately, it seems they never tested the ads before actual babywearing parents. That knowingness? Yeah, it wasn’t actually based on knowing anything.

According to some of the vocal feedback, particularly on Twitter (just search #motrinmoms), babywearing is neither fashion statement, nor does it cause any particular pain. In fact, a number of women say they do it because it is a less painful way to carry around your baby. In response to the uproar, Motrin posted an apology on its website and has pledged to excise the universe of any and all brand material associated with the campaign. Good luck with that, Tornado Girls, because the shit is already in magazines on newsstands. The controversial ad surely soon to be removed from YouTube, inside…

Motrin Mania Ignited on Twitter, Mad Moms Mobilize [AdRants]

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