So, Motrin made an ad trying to target babywearers, that is, parents, who wear their babies in a sling. The ad spoke with winking and jaded knowingness about how babywearing was a fashion statement and caused various back pains that could be alleviated with Motrin. Unfortunately, it seems they never tested the ads before actual babywearing parents. That knowingness? Yeah, it wasn’t actually based on knowing anything.
