Circuit City has announced that, after extensive research, they’ve decided that consumers want to see the same prices in the stores as on-line.

“One Price Promise assures Circuit City shoppers that they will be treated fairly and equally regardless of how they shop with us,” said Jeff Maynard, vice president, marketing at Circuit City Stores, Inc. in a press release. “Customers have been telling us how important this is to them, and we want to give them a strong and competitive value proposition when making purchases.”

“We plan to let consumers know about One Price Promise in a big way,” added Maynard. “We are launching an aggressive national advertising campaign that includes print, broadcast, Internet and in-store marketing tools, and we believe this message of consistency, simplicity and transparency will resonate strongly with consumers in today’s world.”

This flies in the face of conventional electronic retailing wisdom — where its considered “ok” (if not legal) for stores to set up special “fake” websites that look like the real ones but feature “in store” prices and the most common policy is to refuse to price match all websites– even their own.

Will this be thing that saves Circuit City?

Circuit City Launches ‘One Price Promise’ to Assure Consistent, Dependable Pricing in All Sales Channels [Circuit City]

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