We’re big fans of Target’s smart approach to package design for medicine. They may want to give a little more thought to their OTC generics, however—how about using more distinct labeling for the children’s line, for example? One reader explains why this would be a lot safer.

I’m all in favor of buying generic over the counter medications; however, this morning when my child was sick, I went for the acetaminophen, and almost ended up giving him allergy medication.

Is it just me, or should Target make the bottles just a bit different, as to not confuse those of us who wake at 4am to a crying toddler?

(Thanks to Circadian Swing!)

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