Burger King Tray Liners In Germany Feature Cartoon Veggies With Boobs

Maybe Burger King in Germany isn’t the same sort of “kid centric” destination that it is over here? Idea Sandbox has made some um, interesting observations about their “Veg City” tray liners. This one is employs the “airport screening” metaphor to suggest that BK doesn’t let any shady veggies into their food.

Our sister site Kotaku says the campaign is based in Germany and meant to parody “Vice City” and Grand Theft Auto, and there’s even a mini-sniper game on the campaign’s website.

Anyway, is it weird that we feel really bad for the onion? He’s being humiliated! What did he do to deserve this? Maybe it’s his choice in reading material…

Here’s a close up: Don’t onions deserve privacy?

You can view the entire liner here. And view some reaction from the crowd at Metafilter, here.

What Is Burger King Thinking? [Idea Sandbox]