How Long Can McDonald's Afford To Keep The Double Cheeseburger On The Dollar Menu?

Double cheeseburger fans are going to have to face a grim reality. The rising cost of raw materials means that McDonald’s has to pay more for beef– and the double cheeseburger will probably have to leave the dollar menu.

“The cost implications of having that value menu have changed when you see what’s going on in beef and chicken,” CEO Ralph Alvarez told investors, “The way the dollar menu looks today won’t be the way it’s going to look next year. In this current environment, we’ve got to make sure we’re pricing smart, not just pricing low.”

The Chicago Tribune reports that McDonald’s did not elaborate on what exactly they will be changing about the popular menu, but did disclose that “tests” are underway in which the double cheeseburger is more expensive.

Get them while they’re cheap.

Changes ahead for dollar menu [Chicago Tribune]
(Photo: Matt McGee )

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