McDonald's Sued By Devo Over Happy Meal Toy

The band Devo is suing McDonald’s over a toy which bears a striking resemblance to the band’s signature look made popular in the 80’s. The “American Idol” series of happy-meal toys features plastic characters that play their own little tune when activated. “New Wave Nigel” depicts a character wearing the band’s famous “energy dome” and even plays a song that sounds Devo-esque. Unfortunately for McDonald’s, that little hat is copyrighted and trademarked, according to Rolling Stone. Details, inside…

Stuff’s article says,

“They didn’t ask us anything. Plus, we don’t like McDonald’s, and we don’t like American Idol, so we’re doubly offended,” said bass player Gerard Casale.

Comment was being sought from McDonald’s.

Devo, who formed in Akron, Ohio, in 1974, are famous for their 1980 hit Whip It, and are credited with helping to usher in the synth pop sound of the 1980s.

The name Devo comes from “de-evolution” – the idea that instead of evolving, mankind has actually regressed.

Casale said it was ironic the world’s largest fast food chain should appropriate the image of a band known for taking aim at the dysfunction and herd mentality of American society.

“The very same people that wanted nothing to do with Devo and looked down on Devo and condescended (to) Devo… enough time’s gone by that they go, ‘Hey, you know those guys are synonymous with what was new about New Wave,”‘ he said.

Ironic indeed. Good luck to Devo!

McDonalds sued over Happy Meal toy [Stuff]
Devo Sue McDonald’s Over Happy Meal Toy [Rolling Stone]