There is a new beverage gaining popularity in the South, especially Houston, called Drank. Not content with following the herd of energy drinks, Drank is the antithesis of such products, claiming to be “the anti-energy drink” whose slogan is “slow your roll.” This purple carbonated beverage is infused with melatonin, valerian root and rose hips which give it a sedating effect. Details, inside…

Drank anti-energy drink finds its roots in “purple drank,” a slang term for a concoction popularized in the South by the hip-hop community, according to Wikipedia. Purple drank typically includes promethazine-codeine cough syrup which produces a stoned sedation. Promethazine is an antihistamine while codeine is an opiate narcotic. The syrup is colored purple hence “Purple drank.”

However, Drank’s active ingredients are all legal, and can be found at health and vitamin shops. Drank’s press release says, “From design to production, every aspect of this calming drink was inspired by today’s popular hip hop artists who embrace the much sought-after hip hop lifestyle that encourages people to capture a stress-free state of mind.”

If there can be a Cocaine Energy Drink with no cocaine, we suppose there can be Drank with no powerful pharmaceuticals. However, given the active ingredients, we’re guessing that Drank will do little more than make you sleepy. But if taking naps is what is considered hip-hop nowadays, we’re sure that Drank will be a runaway success.

Adventures in Press Releases: The Anti-Energy Drink [Village Voice]
Purple drank [Wiki]

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