They tell us if we can get someone to sign up, and be approved, that we have guaranteed that that customer will shop at our store, on average, three times more often than they would have if they didn’t have a card with our store’s name on it.

– a retail sales clerk when asked what she thinks about the credit card applications she has to churn up if she wants to keep her job.

An Interesting Conversation About Store-Branded Credit Card Applications [No Credit Needed]

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