As several readers have pointed out, Kraft’s new “Bagelfuls” (aka Bagel Twinkies) are not without precedent: A small New York company has been making the same thing, called “Bagelers,” since at least 2003. As depicted in the picture at left, (the company tried to make a splash at the 2004 Teen Choice Awards, scoring pictures and other stars on the red carpet holding boxes of Bagelers. Why it takes $100 million to steal someone’s idea is an answer best left to the masters of corporate America.

PREVIOUSLY: Kraft Invents The Twinkie Of Bagels: “Bagelfuls”

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