Worst Promotion Ever Causes Riot In Union Square As Hipsters Fight For Cash-Wrapped Tomatoes

Cash Tomato, a would-be YouTube! competitor, tried to drum up free advertising by handing out tomatoes wrapped with wads of cash in New York’s Union Square. The event was scheduled to kick-off yesterday at 2:29 p.m. to honor the leap year with giveaways of up to $29. Predictably, a riot ensued as a mob of over 100 overwhelmed the three workers dressed as tomatoes who were holding the cash. Video of the riot, after the jump.

Completely Foreseeable Riot as Cash Thrown at Public in Union Square [Gothamist]
(Photo: M. Roberts/Daily News)

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