Just got this PR spam in my inbox. I can’t wait to not buy this godawful ring. I just love the body copy. I think my favorite part is where they say that the fact the ring is only sold over the internet further enhances its uniqueness.

CODE ROYAL is the first jewel brand worldwide that combines a costly engraved white agate with a rose golden frame (massive) in 18 carat. White is the color of purity and innocence, of the unbroken light and the absolute truth. What accentuates the color white in a more beautiful way than the deeply symbolic agate gemstone?

Since ancient times, people have cherished this gemstone, ascribing protectional power to it. Agate has a reputation of not only giving protection and security, but also of assisting the process of concentrating on the essential and of preventing depressions.

Complementary to this powerful element, rose gold symbolizes the fire of life and love. Its warm shine suits the color of skin.

The “White Collection” by CODE ROYAL offers over 2’500 combinations containing 50 engraving designs and 5 signet ring types. Moreover, the exclusive service meets any individual customer wishes with engraving family crests and initials by expert hand.

Customers can also choose their signet rings of the “White Collection” in alternative materials such as silver 925, yellow gold 585 or palladium white gold.

“White Collection” signet rings are an absolute must-have for men and women in summer 2008.

D E T A I L S

– “White Collection” prices: silver rings from € 229.- ; golden rings from € 769.-

– Silver 925; yellow, rose and white gold in 585 and 750

– Family crests and initials engraved by expert hand

CODE ROYAL PROVIDES MORE THAN 20.000 VARIATIONS

CODE ROYAL unites the timeless craft of the goldsmith with Jet-Set design using materials of the highest quality.

With more than 20,000 possible combinations, every CODE ROYAL signet ring is handpicked and individually made, and is therefore unique.

100% handmade in Germany – Only finest materials such as sterling silver, yellow, rose and white gold (each in 14 and 18 karat) are used for CODE ROYAL. The expensive agate is exclusively used to adorn these jewels. Each signet ring is made by specialists in seven work steps.

CODE ROYAL IS A REVOLUTION – VIA INTERNET ONLY

Another special feature of CODE ROYAL is the way of distribution. The signet sings can only be purchased on the internet under http://www.CODE-ROYAL.com. Customers can easily get a detailed three dimensional impression and compose their own personalized signet sing. Even individual initials engraving can be practically chosen online.

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