Best Buy: Name Your Own Price For This DVD

Reader Jared says:

I was at Best Buy looking for ‘The Fountain’ on DVD. I found three copies in the drama section, and three different prices. No tricks here, no collector’s / special editions. Just the standard widescreen version at name-your-own-price. Guess they’re trying to emulate Radiohead?

Shhh! Don’t give them any ideas.