Best Buy: Name Your Own Price For This DVD

Reader Jared says:

I was at Best Buy looking for ‘The Fountain’ on DVD. I found three copies in the drama section, and three different prices. No tricks here, no collector’s / special editions. Just the standard widescreen version at name-your-own-price. Guess they’re trying to emulate Radiohead?

Shhh! Don’t give them any ideas.


Edit Your Comment

  1. tvh2k says:

    It’s like a scavenger hunt…how fun!

  2. darkened says:

    Ah it reminds me of playing sticker shenanigans and moving the $4.99 clearance sticker to a non clearance item.

  3. Big Tuna says:

    Obligatory Consumerist/Best Buy comment:
    Why are you still shopping at Best Buy?

    There, now we can continue this discussion as normal…

  4. wring says:

    i’ve witnessed this before, with the simpsons movie dvd.

  5. Traveshamockery says:

    There’s a perfectly good explanation for this.

    When price changes (usually price drops) occur, the store has to go to the shelves and the back room, pull all existing stock, and relabel it. Inevitably, something gets missed, and this happens.

    I bet if you scanned the $14.99 or $19.99 copy at the register, it would come up as $9.99.

    I’ve personally done this – Master and Commander was $19.99, and dropped to $14.99. The system said we had 63 copies, we could only find 50. We re-lableled the 50, and the 13 others were out there somewhere, mislabeled as a higher price.

    This is perfectly innocent, conspiracy theorists.

  6. ct03 says:


  7. jdjonsson says:

    I was at F.Y.E. this weekend looking at the used Blu-ray discs. I came across a copy of the Spider-Man trilogy marked $26. I had to do a double take, because they had many copies there marked $63. The difference was, this particular copy was in different packaging, that was as thin as one film. (The ones marked $63) were triple-thickness. This is what happens when you have stoned teenagers operating the pricing machine I guess. Anyway, I bought it for the clearly marked price of $26. :)

  8. chrisfromnl says:

    I bet they are taking this very seriously.

  9. ShadowFalls says:

    Heh, they are just stickers with different price points when the price dropped over time and no one made a new sticker. Just take the cheapest one to the register, if it doesn’t ring up right then you still get it for that price.

    Best Buy is not the one store this happens to. Kind of pointless to just point a finger at them only.

  10. ncboxer says:

    If the movie is the same, won’t it scan the same price for all 3? Do they have to match the price on the sticker, or can they claim that somebody must have switched them and get away with it?

  11. Dead Wrestlers Society says:

    I hope they took the $9.99 one to the register when they bought the movie. Maybe it was a secret IQ test Best Buy was giving their customers.

  12. MissTic says:

    Yeah, but can you a free copy of Saw IV with it??

  13. Traveshamockery says:

    The sticker will have the price and the SKU number for that movie, corresponding to that UPC. That means that they couldn’t claim “tag swapping” had occurred – and that’s exactly why they do it that way.

  14. brainswarm says:

    I see this at Gamestop all the time. The minimum wage monkeys on the staff forget to mark all the boxes with the new price after a price drop. Not a big deal, really. It does make me wonder if the Consumerist has a quota for posts per day.

  15. B says:

    I wouldn’t pay $9.99, or even $.99 for that crappy movie.

  16. rabiddachshund says:

    @darkened: I love it when people do that but chicken out and leave the item. I got a 4GB jump drive for $5!

  17. Trae says:

    The price on DVDs changed, but the merch and media employees don’t always notice/care. Chalk it up to Lazy employees who make the least amount of money in the store. :P

  18. AlteredBeast (blaming the OP one article at a time.) says:

    I guess it would be good to verify the price of a DVD online at home before you go to the store, to make sure you aren’t picking up an old copy with an old price.

    Then again, I can’t remember the last time I bought a dvd…

  19. IssaGoodDay says:

    One of my housemates walked into a Best Buy to wander around for a bit, when he saw the “Special Collectors Edition” boxed-set of the Indiana Jones triology marked at “0.00”

    Needless to say, he picked it up, ‘paid’ for it, and took home a $100 set for free :-)

  20. mthrndr says:

    @B: Seconded.

  21. coan_net says:

    Why is this a story? Now if they took the $9.99 one up to the register and they would not let them buy it for anything cheaper then $19.99 – that that might be a story.

    To have yet another story about how some stores do not get all their product marked correctly is a non-story to me. Pick your “favorite” store and I bet it happens there also.

  22. ogman says:

    Good movie.

  23. backbroken says:

    @sourc3: Shenanigans

  24. UpsetPanda says:

    @sourc3: Uh, did he get the 0.00 price when he took it to the register, or did he just bypass reality and shoplift?

  25. Nytmare says:

    @coan_net: If you don’t find this article interesting, then why are you reading it and commenting on it? Do you always post comments on stuff that bores you?

    Or maybe you think that no one at all wants to see articles like this, but then you’d be flat-out wrong.

  26. Cupajo says:

    According to some of the commenters from the Home Depot story a few weeks back (with the 1-cent worm drive), if you don’t pay the $20 price you are ripping off Best Buy and are an inherently bad person.

  27. FreemanB says:

    I know the DVDs get moved around a lot by customers, who pick them up and put them down in different places. They end up scattered all around the section/store. When the price changes, there are always going to be a few copies that don’t get marked because they aren’t in the right place. Then at some point, the scattered copies get re-shelved in the proper place. The worker doing the organizing is only looking at titles, not prices. I don’t think this particular incident really reflects negatively on the store or the employees.

  28. William Mize says:

    I freakin’ love that movie.
    I know I’m in the minority, but still – damn beautiful.

  29. rjhiggins says:

    @nytmare: Not speaking for coan_net, but if he’s suggesting ways to improve Consumerist — by not posting repetitious, dull items about pricing miscues — then I support him, as well as his right to comment.

  30. nequam says:

    @Cupajo: I was just about to make that point.

    My guess in this case, however, is that all three would scan at $9.99.

    To get back to your point, Cupajo, those commenters (with whom I disagree) would respond by saying that the $.01 was obviously too low a price for the worm drive.

  31. Xerloq says:

    @mthrndr: Thirded…?

  32. XTC46 says:

    this is how they reward their early birds. The sooner you come to buy the product the cheaper it is.

  33. vastrightwing says:

    No! No! No! It’s really $29.99 because there is an (*) and the salesperson has the details of the real price, but only after you bring it to the cash register. You assume that just because the labeled price says something on it, they will honor it? This is Best Buy people! They are a super secret club and things cost what they want them to cost, not what you imagine they cost. Be real!

  34. evilfremen says:

    There is a really cool used CD/Movie store in DC that does this intentionally. They mark each additional used copy of a DVD they get in a little cheaper (like 2-3 dollars) and that way, if they have a whole bunch of something sitting on the shelf, it gets cheaper, until it reaches the point people will actually buy it. Its like instant economics.

  35. SabrinaFaire says:

    Fourthed or whatever. That movie was horrible. If you really must buy it get the cheap one so you can spend the rest of your money on the hallucinogenic drugs you will need to comprehend the storyline.

  36. warf0x0r says:

    To quote Eric Cartman:

    “Wow, check it out, three copies of Time Cop for only 18.99.”

    Although I do admit when I saw the fountain the first time I enjoyed it.

  37. CPC24 says:

    Wonder why he was shopping at Best Buy? Probably because they put everyone else out of business. Wal-Mart and Circuit City don’t really count.

  38. AdamJacobMuller says:

    at 19.99 or 9.99 i’d strongly suggest that everyone get a copy of this movie. It was VERY good.

  39. Roundonbothends says:

    Just because I was curious, I found that Blockbuster online is selling this movie at (member’s price)

    New: $8.54
    HD: $26.95
    Blue-ray: $29.44

    How ’bout that?

  40. Trick says:


    I bet if you scanned the $14.99 or $19.99 copy at the register, it would come up as $9.99.

    Yeah but this is Best Buy… I bet if you scanned the $9.99 copy at the register, it would come up as $14.99 and both the slob behind the register and manager will claim you are trying to rip off Best Buy with fake price tags!