Sarah Harper was surprised to learn she would have to keep making payments on her cat’s “wellness plan” even after the cat was dead. She was told that she had signed a one-year contract and would have to honor it. Though the service sold by Banfield pet hospitals is packaged like and sounds like insurance, it’s not, it’s a payment plan. The media kit Banfield sends to reporters explicitly says “wellness plans are not insurance policies.” The contract does say that owners will still have to make payments even if the animal has passed away. However, brochures provided to consumers don’t say anything like that, instead saying things like it’s, “”the best preventive care your pet needs to maximize its life,” and that after you enroll, “your pet is on its way to a happier, healthier and longer life!” Catveat emptor.

Up a tree over dead cat’s health plan [Chicago Tribune] (Thanks to David!)

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