A recent survey found that 44% of Americans don’t trust a damn thing that comes out of the mouths of companies. The poll asked, “Which of these industries do you think are generally honest and trustworthy – so that you normally believe a statement by a company in that industry?” and then posed a variety of industries, from supermarkets, airlines, to tobacco companies. Since the poll began in 2003, the amount of people answering, “none of these,” increased 7 percentage points. Either companies are getting more deceitful, or somehow, Americans are getting smarter. When queried about the poll, Big Business, Inc. told The Consumerist, “We’re aware of the results, and we’re taking them very seriously.”

The Harris Poll® #107, November 1, 2007 [Harris Interactive] (Thanks to Pat!)

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