Disturbing Cheese Ads With Luis Guzmán And His Fellow "Cheddar Hunks"

Okay, we’re just going to say it: calling men of a certain age “cheddar hunks” just sounds like they all smell like stinky feet. That’s a table I want to stay far, far away from. Nevertheless, Cabot Cheese of Vermont has launched a new television campaign featuring Guzmán and his Stinky-Feet-Friends sitting around drinking beer and eating cheese. It’s weird. And though we have always liked Cabot Cheese, now it’s going to be hard not to think of middle-aged toes (and werewolves) whenever we go cheddar shopping. Urg.

Not that Cabot is too concerned about that, apparently, since they’re going after wives with this spot:

Cabot’s market research shows that while their cheese is eaten predominantly by men, it is purchased mostly by women. She wanted a series of ads that would convey to women that when guys get together to drink beer and eat cheese (which is not often enough, by the way), the cheese they want to find in the fridge is Cabot.

“Cheese Puff” [Slate]