badvertising

Okay, we’re just going to say it: calling men of a certain age “cheddar hunks” just sounds like they all smell like stinky feet. That’s a table I want to stay far, far away from. Nevertheless, Cabot Cheese of Vermont has launched a new television campaign featuring Guzmán and his Stinky-Feet-Friends sitting around drinking beer and eating cheese. It’s weird. And though we have always liked Cabot Cheese, now it’s going to be hard not to think of middle-aged toes (and werewolves) whenever we go cheddar shopping. Urg.