Google announced today that they will be bidding in the 700mhz auction! For real.

“We believe it’s important to put our money where our principles are,” said Eric Schmidt, Chairman and CEO, Google. “Consumers deserve more competition and innovation than they have in today’s wireless world. No matter which bidder ultimately prevails, the real winners of this auction are American consumers who likely will see more choices than ever before in how they access the Internet.”

Will they win? Who knows. Anything that shakes up the wireless industry is welcome as far as we’re concerned.

Google Will Apply to Participate in FCC Spectrum Auction [Google]

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