Walmart Launches House Brand CFLs

Walmart seems really serious about this whole environmental thing. They’d really appreciate it if you’d buy their new house brand “Great Value” CFL light bulbs.

“The introduction of our Great Value bulbs make CFLs a more accessible option for our shoppers as we strive to sell 100 million CFLs by the end of 2007,” said Wal-Mart General Merchandise Manager Andy Barron in a statement.

The world’s largest retailer said the bulbs, which use less energy than traditional incandescent bulbs and last longer, will save consumers money and protect the environment.

The Great Value bulbs will be cheaper than brand name CFLs and have less mercury, according to Reuters. Anyone thinking of switching?

Wal-Mart selling own brand of energy efficient CFLs [Reuters]