Why Do You Hate The Gap? The Gap Responds To Your Complaints

Mike Antonucci at the San Jose Mercury News took your complaints to the Gap’s top brass and got some interesting responses. They even responded to our editorializing about the Gap’s general state of failure with some upbeat sentences touting their own profitability. Whoops! We guess we were wrong and everything is just fine. Wait, what about the three-year sales slump, the recent layoffs, and the fact that same-store sales (the most important indicator of the health of a retail operation) have fallen in 12 consecutive quarters. Teehee! Sorry, we were sooo mean!

Gap also responded to your accusations of boring clothes by admitting that their products “haven’t resonated with customers” and by reminding you that their classic white shirts were just on the cover of Vogue.

When asked about the inconsistent sizing and ill-fitting clothing that so many Consumerist readers complained about, Gap had this to say:

“The sizing and measurement of our clothing remains the same, although thanks to new fabrications, the fits and silhouettes of our clothing have changed. For instance, like many apparel brands today, we use stretch fabrications in cotton and denim because many customers want a fit that’s closer to the body. For this fall, Old Navy’s new denim line offers three new fits, and Gap is in the process of reducing the number of styles in our stores to make it easier for our customers.”

Did that answer the question? What was the question again?

Oh yeah, the question was, “Why do you hate the Gap?” Check out the Mercury News for the rest of the response. It’s good stuff.

Antonucci: Gap answers critics on consumer blog [San Jose Mercury News]
Slumping Gap Cuts 1,500 Jobs [Forbes]


Edit Your Comment

  1. Cogito Ergo Bibo says:

    “For this fall, Old Navy’s new denim line offers three new fits, and Gap is in the process of reducing the number of styles in our stores to make it easier for our customers.”

    Right. Because, as we all know, what the customer wants is fewer choices.

  2. B says:

    Well, the reason I don’t shop at the Gap is the Gap near me went out of business, because nobody was shopping there. I guess that reduced the choices a lot. As for Old Navy, I shop there and I can usually find something that I like that fits me right.

  3. legalbeagle123 says:

    GAP (NYSE: GPS) board members are DUMPING this stock in the tens of millions of dollars at a time.

    Do they know something?


  4. Voyou_Charmant says:

    Is “frumpy” or “short-fat” one of the new “fabrications” or would that be more of an issue with the “silhouette”?

    Face it, GAP. No amount of blaming the customer’s lying eyes for your poor quality is going to change the fact that the clothes we are trying on simply do not fit properly, cost WAY too much and just don’t look that great, even if they do fit properly/comfortably.

    On a side note — I did stumble across some jeans on a sale rack that fit really well and are currently one of my favorites.

  5. phrygian says:

    So, it’s not their sizing that’s changing, it’s my body’s ability to fit into their styles. Thanks, GAP — now I know it’s all my fault!

  6. Franklin Comes Alive! says:

    How about crappy quality clothes? I have 5-6 year old gap shirts that are still in good shape, but anything I’ve bought from old navy or gap in the last year or two barely lasts 6 months. Their quality has gone *way* downhill.

  7. NinaHagen says:

    Maybe it’s because they keep hiring people like the marketing genius who came up with the “Dress Shirts” campaign – shirts – everyone wears them!

    Or it’s just my well-employed middle aged ass (read – I have more money than some teenage twat) who want clothes that fit. I’m off to the Levi’s store – totally painless jeans buying even though they’re not as good as before the outsourcing.

  8. letoofdune says:

    @Franklin Comes Alive!:

    Gap quality always seems to be a craps shoot. I have things that I’ve bought that have lasted forever, and I have certain articles which seem to fall apart. There doesn’t seem to be any rhyme or reason to it, unfortunately.

  9. SaveMeJeebus says:

    I think a lot of the fit problems stem from associates not doing their job. At my p/t retail job, we have many different jean fits as well as two shirt fit styles. Only when I started working there did I ever know that they existed, and I had been a shopper there for many years before. When larger people come in and zero in on the “Low-Rise Slim” jeans because of their wash, the associates should steer them towards the looser “Bootcut” or the plain “Loose” fits. On the flip side, some customers will only buy what is on sale and bitch about how it doesn’t look good. I do overall concur that Gap has gotten very expensive. I haven’t shopped there since the late 90s when they started closing stores where I lived. I went browsing through one a couple months ago and I was not impressed with the prices there when comparable goods were 20-30% lower in other stores. That and that particular store is staffed by a bunch of bitchy gay guys.

  10. AcidReign says:

        Well, my browsing experience with the Gap (10 or 15 years ago) was that it was boring, Walmart-quality mom-wear for three times the price. Oddly, my wife and daughter went in there the past weekend, mostly out of desperation. It seems my daughter is having a really difficult time finding flare-leg jeans that aren’t low-rise. And the Gap actually had what she wanted. They WERE, though, OMFG-$60 a pair!!!

        Here’s hoping they last. I’m glad it wasn’t on my Visa…

  11. RonDMC says:

    @Franklin Comes Alive!: Yes! Yes absolutely yes! I just had the same problem. I used to happily shell out $15 for just 2 plain white undershirts because, to me, it was worth it to have an undershirt whose neck retained its shape and didn’t wilt. These things need to look professional underneath my dress clothes, etc.

    My 8+ year old Gap undershirts are in better conditions than those I bought this year. Very sad. I now have no reason to buy anything from the Gap due to the drastic dip in quality.

    Imagine that, people are willing to pay for quality.

    Anyway, anyone have tips on where to buy quality men’s undershirts? :)

  12. Razzler says:

    Oh, good — Old Navy is rehauling its denim line YET AGAIN, creating three new inconsistently-sized styles that don’t look good on 80% of women. I wonder how long this new system will last?

    Oh, and I was in a Gap not three days ago, and those “classic” “contemporary” yet “modern” styles? Woof. They have a line of shirtdresses that appear to be essentially long men’s shirts — exact same thin cotton fabric — with a ribbon tie at the waist. What’s more, the dresses didn’t even fit the mannequins correctly — too baggy in some places, too tight in others. Even better, they cost SEVENTY DOLLARS.

  13. FreakyStyley says:

    @RonDMC: Banana Republic. I have yet to experience any quality issues with them.

  14. Lin-Z [linguist on duty] says:

    @FreakyStyley: banana republic is also twice as expensive as the gap >_<

  15. I don’t necessarily hate the gap, though I only find something I like in there about once in a blue moon. I have much better luck shopping for the BF there.

    However, I do hate their bags. I once got caught in the rain with one and the blue from the bag transferred to the leather trim on the LV bag I was carrying. I was never able to get it out :(

  16. joopiter says:

    Oh, hey! That was my comment about the craptacular quality control. Good to know that it’s not the pants that weren’t cut consistently, but my own body that was mutating into different lengths and widths within minutes in the dressing room! I should probably see a doctor about that.

  17. jaredgood1 says:

    I hate the Gap because the very first (and only) time I went in one, I had some pushy floor clerk following my every move trying to help me. Ask me once and then leave me alone. If I want your help, I’ll ask for it.

    Easily the worst clothing shopping experience I’ve ever had and I’m not willing to give them a second chance.

  18. Hexum2600 says:

    @RonDMC: Actually Calvin Klein T-Shirts rock. They are some of the softest, most comfortable you can find, and they have held up through over 100 wash cycles.

    Oh wait, the new ones i bought are nowhere near the same quality. Never mind.

  19. etinterrapax says:

    That response is not encouraging, to me, about the future of the Gap. If they’re not willing at this point to admit that they’ve muffed it and will be improving quality and style, there’s no hope.

  20. bohemian says:

    After reading the news article I sort of feel insulted. He didn’t address any of the concerns that were brought up and seemed to just blame the consumer.

    The last time I was in the gap the sales people were snotty and treated me like I was going to steal something. I have not found anything even remotely interesting there in any of the recent glances in the store. If I am going to buy classics I am going to buy real classics and buy something with decent quality that will last.

    I see no point in ever going back in a Gap store since they clearly have no interest in addressing the issues. Old Navy is out too. They have nothing anyone over 30 would wear and my kids refuse to wear anything they have carried in the last year.

  21. shesaidwhat says:

    I have classic clothes from Gap that I still wear: pencil skirt,
    peg-leg (Laura Petrie type) pants. But I haven’t bought anything from
    the Gap in five years. Their styling and quality is crap. For the price
    I can find something better made and designed by one a department store
    label or on sale at a smaller shop designer.

    I went in to the Gap two years ago to replace jeans that were over ten
    years old. My old Gap jeans fit great (with no stretch in them). Now
    the Gap has like thirty? different cuts. Not one of them fit me or were
    flattering. (I’m not fat but low rise and flaired is not a good look
    for those of us with short legs.)

    And all of the various “finishes” are weird. It isn’t just softened and
    lightened: the fabric ends up looking like blue and white stripes.
    (Plus they use chemicals that are poisoning people and the environment
    in Mexico.)

    Yeah, well that’s a whole other part of the problem with the Gap.
    Labor. Another one that makes Levis look more appealing. But I can’t
    buy Levis if their clothes don’t fit. Levis stopped making jeans that
    fit me so that was why I switched to Gap.

  22. Skinny Bone Jones says:

    Is it wrongful that I totally bought this shirt the other day?

  23. Skinny Bone Jones says:

    Oops. This one:

  24. shesaidwhat says:

    To be fair I did buy men’s clothes this past year. They had some long
    sleeved close-fit t-shirts and waffle-weave crews that were good deals
    (at least after xmas). I wish they’d cut their clothes longer in the
    sleeves and torso — or make a men’s “long” line for shirts and

  25. shesaidwhat says:

    @Skinny Bone Jones: Aye, I’ll be sure yer clogging dancing lad will like it, wee lassie.

  26. AddisonMavenue says:

    Gap Kids. For kids. By Kids.

  27. chili_dog says:

    The simple fact is that Americans are not 93# anorexics that fit into clothes designed by some chain smoking wretch in The Village.

  28. sfikus says:

    Well of course same-store results are down – there’s never anything to buy at a Gap. I’ve never ONCE found a pair of kahkis or jeans in my size – evidently every single guy in San Francisco is four feet tall or shorter, ‘cuz that’s what’s on the shelves. Oh, wait. Cargo shorts – for $49. I can find it cheaper and funkier at Target. What does that say?

    In the last 10 years, Banana Republic has fallen to the Gap’s level of quality, the Gap has slid into Old Navy, and Old Navy has become disposable. My brother buys his 6 year old clothes at Old Navy, since he doesn’t wear them more than 6-8 months…

  29. SisterHavana says:

    “Many customers want a fit that is closer to the body” – yeah, those customers with absolutely flat stomachs and not an ounce of fat anywhere. If you do not fall into that category, super clingy fabrics = NOT FLATTERING.

  30. Trai_Dep says:

    @chili_dog: Well obviously you don’t live in California. (snort) (gaffaw)

  31. not_seth_brundle says:

    You know you’re in PR when you use an overly wordy phrase including the word “community” to replace a single word. For example, “many members of the investment community are optimistic about its prospects” instead of “many investors are optimistic about its prospects.”

  32. kentuckienne says:

    @RonDMC: My boyfriend buys his undershirts at Nordstroms. I have no idea how much they cost, but they’re incredibly soft and seem to hold up well.

  33. SybilDisobedience says:

    Seconded. Oh, and let’s not forget that Old Navy’s clothes, while often startlingly similar to The Gap’s (they are, after all, part of the same company), are generally much, much cheaper.
    Side note: I always got a kick out of their “Long and Lean” style of clothing, if only because they had no concurrent “Short and Stumpy”, the silhouette more in keeping with my body type. Now, THAT’LL alienate a customer!!

  34. Razzler says:

    I think their main problem with Gap is that they’re hellbent on being a “trendy twentysomething” store, not realizing that they’ve already been beaten by H&M, Charlotte Russe, New York & Company, Abercrombie & Fitch, American Eagle, and, hell, Old Navy. If they went back to being a “basics” store where everyone could shop, I’d gladly abandon American Apparel if the quality was comparable.

    But yeah, that article was terribly insulting, and indicates that the company is on its way out unless there is a MAJOR change of leadership.

  35. HungryGrrl says:

    I got a nice new Gap t-shirt dress at the Salvation Army the other week. When I wore it for the first time it was clear to me why the like new garment was given away- the cute ribbon drawstring around the hip area made it rather uncomfortable to walk even when gathered slightly. I did a little surgery and inserted elastic in the casing, leaving ribbons on the end where it shows. It’s now wearable… but definitely poorly designed and wasn’t worth more than the $3 I paid for it!

  36. superbmtsub says:

    Gap’s material and stitching quality has gone down drastically within the past 2 years.

    Lower prices for lower quality is acceptable but not when Gap charges the same prices for poor quality (Old Navy level).

    Tshirt quality has gone all the way down.

  37. SOhp101 says:

    When you purchase Gap clothing you purchase better Old Navy style with Old Navy quality. When you purchase Old Navy clothing you purchase regular Old Navy style/quality, but at least you only pay Old Navy prices.

    Gap lost its fashion appeal to many other brands out there and hasn’t done anything to try and regain its reputation.

  38. lizzybee says:

    Why do I hate the Gap? They have fugly clothes and stopped stocking the basics. Last winter I went shopping for normal basic things like long-sleeved t-shirts that aren’t transparent, and warm sweaters. What did the Gap have? Skimpy stretch spandex lightweight “sweaters” and layerable tank-tops and transparent short and long-sleeved t-shirts.

  39. MENDOZA!!!!! says:

    I have only had success with one type of Gap clothing: jeans.
    If you need khakis, do yourself a favor and spring the extra $20 for Polo.
    Pay for performance.

  40. Ghede says:

    Why do I hate the gap? They are the Gap. I don’t even need a reason anymore, all of their faults have combined into one giant fault I have labeled “Gap”.

  41. nan says:

    I don’t like the Gap because of vanity sizing! Everything is enormous on me. How can I try on seven pairs of jeans – all in the same numerical size – yet have them all fit differently?

  42. hoo_foot says:

    @SisterHavana: I was also wondering how they came to the conclusion that customers want clingy clothes. I’m convinced that Gap’s upper management hasn’t set foot in a clothing store–any clothing store–in at least a decade.

  43. marsneedsrabbits says:

    Let’s see… the last time we were in Old Navy, last month, there were 4 clerks and 4 customers. All four customers eventually walked out because the clerks were too busy chatting about one girl’s love life to ever acknowledge the customers.
    Even without the help of the clerks, it was impossible to find stuff, because it largely wasn’t there. The store looked bare in the women’s dept. because no one was stocking, and the few clothes that were there were odd – strange neck lines and hems on the shirts, pants that looked engineered to make butts look boxy, and early fall dressed for little ones that looked cheap.
    Our last time at the Gap, same day as above, it was the same story, clerk-wise; no one offered to help find pants for my tall, thin teenaged daughter, and the shirts looked cheap and absolutely not worth what they were asking. They were much too busy joking and talking about what they’d have for lunch today. So, again, we left.
    Macy’s, Dillard’s & Kohl’s, on the other hand, were unencumbered by boyfriend-traumatized clerks or empty shelves or odd, cheap looking clothes, and gladly took our money in exchange for jeans and shirts.
    And the Children’s Place had sweet dresses for my youngest.
    When we got home, I was so peeved that I sent email to Old Navy, but never got a response. So unless a miracle occurs, no more Gap or Old Navy.

  44. My friend dragged me into Old Navy just this afternoon. Oh my god…seriously? They had this line of horizontal-striped tent shirts (?), like…tank tops that billow out from the shoulders, no waist or anything. Unless you have AA-cup breasts, it’s going to make you look preggy. I, for one, am not a preggy Midwesterner. I AM a DD-cup, though, so pretty much their entire line was out for me. Also, everything was gross and in gross colors and sack-like. And gross.

    I don’t think I’ve set foot in a GAP since I was 15, so 10 years ago, and only then because my Dad insisted.

  45. olivia720 says:

    The Gap is so freakin boring, they should sell mattresses.

  46. MOJITOBABY says:

    A few months ago when I couldn’t find anything resembling a basic jean in one of the stores here in LA, I went online to gap.com and tried to buy sandwashed boot cut jeans – the most basic damn style you can get – and there was NOTHING available in that style. I don’t mean just in my size, I mean in anyone’s size; there was literally nothing in stock.
    When I called I was told this: “Well, we’re not focusing on jeans sales right now”. That attitude pretty much says it all, doesn’t it?
    So, not to be outdone, the next day I called my broker and told him that I wasn’t focusing on holding onto my Gap stock right now.

  47. myrall says:

    I’ve worn Gap jeans for over 15 years (and I’m only 30). When I went in last time to replace some pairs that I’d worn to tatters I had to totally readjust ’cause they’d shifted all the “styles” around. Once I finally settled on the ones I wanted, I grabbed two different colors. When I got to check out, I was watching them ring the pants up and one pair rang up for $10 more.

    I stopped them and said, “Hold on a minute – these are the same pants but one is ringing up $10 more. What’s the deal?!?”

    They told me it was more expensive because of the “wash.” I stood there, incredulous. If I weren’t so addicted to their jeans, I’d never go back.

  48. quantum-shaman says:

    Gap = Old Navy = Abercrombie & Fitch = Banana Republic. Blah, what’s the difference! Mostly fugly, and overpriced to varying degrees.

  49. FreakyStyley says:

    @Lin-Z: Twice as expensive? Really? I doubt it, but sometimes you pay for quality.

  50. @Ghede: LOL!

    @nan: Vanity sizing. I didn’t know there was a name for it.

    …we use stretch fabrications in cotton and denim because many customers want a fit that’s closer to the body.
    …We’ve acknowledged that our Gap and Old Navy products haven’t resonated with customers recently

    How do they NOT see the problem here?!?!

  51. Transient says:

    @Lin-Z: Banana Republic’s standard items can be pretty expensive, but their basic tee shirts are outstanding. It might be a few bucks difference, but it’s absolutely worth it.

    I’m one of the customers who wants a closer-to-body fit. I’m not a remotely heavy guy and ‘standard’ fit shirts look damn strange on me. I think that Gap might be reaching for a bit too high-caliber of customer on that one, though. I mean, Armani Exchange is a hell of a lot worse for being form fitting. Almost everything there is cut down. It’s the only place I’ve ever found a shirt in my size that was actually too tight.

  52. Trackback says:

    In Saks’ windows: advertisements for 10022-SHOE, their new footwear floor. Local · Boutiques with clothing perfect for work wardrobes [NY Sun] · A slideshow from Pet Fashion Week [Metromix] National · Taschen has released a book on artist Jeff Koons [Highsnobiety] · The Gap…

  53. Raanne says:

    Well, this isn’t in keeping with the title of “why you hate the gap”, but i personally love the gap. It is the only place where i can consistently find pants that fit. It is one of the only places where i find jeans that come in long, that are cut so they actually fit my body.

    I know that the fact that they actually fit me, means that they might not fit other people, because i have a “weird” body style – not as curvy as many women are – but its nice to be able to find pants that fit. And i dont mind paying more if it means i dont have to order from the catalog, just to have to return them because they dont fit right, as the case is at many other stores.

    I’m still waiting for the day that corperations of the world realize women come in more lengths than short, average, and tall – and start sizing womens pants like mens are sized.

  54. thepassenger says:

    @RonDMC: I can second the suggestion for Banana Republic’s undershirts; though they are pricey, the quality is good and the cotton is very soft and comfortable. They are cut on the snug side, so if you prefer a looser fit, size up. Personally I have found that the closer fit works better under dress shirts.

    As for men’s jeans, I prefer mine plain, with a consistent color and finish from top to bottom, in a cut that is not snug. Within the past year I have had good luck with Penney’s Arizona jeans, and more recently with a basic Nautica Jeans style that was on sale at Macy’s, but who knows if they’ll still have them if I go looking again?

  55. GirlCat says:

    Do you remember back in the late 80s and 90s when the Gap sold cute
    clothes? And not just hanging out wear, but dressy stuff I wore to work
    in Midtown Manhattan. You could build a wardrobe around Gap basics.
    They used to make great shoes! Not these crap Payless dogs they’re
    passing off today. In those days I spent thousands a year at the Gap.
    Since, oh, 1999, I’ve spent maybe a hundred bucks or so a year.
    Everything is ugly! Expensive! It’s all for teenagers who apparently
    wear nothing but jeans and hoodies.

    Why did the Gap abandon us? I used to go in there and have to hold
    myself back from spending too much. Today, if I got a $100 gift
    certificate, I’d have a hard time spending it.

  56. Mary says:

    Nothing in what they said addresses the fact that I lost weight and went up a size in their clothes recently (sure, tell me your sizes haven’t changed, but when I am physically smaller and I don’t fit the size I was before…something is wrong somewhere). I guess if you assumed they’ve lowered the size to account for the “stretchy” fabric, but I actually know enough about sewing to say that excuse doesn’t work for me.

    Nothing they say addresses the fact that their shirts for plus sizes fit like sacks. I may as well wear burlap. Gap and Old Navy’s ill-fitting shapeless squares they call shirts aren’t worth the prices they charge. I can get the same terrible fit from the same “stretch” cotton at Wal-Mart.

    I don’t care how their jeans fit, I’d never pay their prices for jeans. I care how their shirts fit, and they don’t.

  57. picardia says:

    I’m with Girlcat. There is a Gap directly beneath my office, so I go in about once a month to kill time during lunch. For a long time, where wasn’t even anything I wanted to turn on. You’d see a potentially cute shirt, but for some reason it would have unnecessary ruffles or weirdly placed pockets or a weirdly cut neckline — there was just NOTHING that appealed. Then in the past year or so, they’ve finally gotten back to basics; yeah, some of it is boring, but sometimes you just need those black slacks. However, EVERYTHING is cut badly, the sizing is all over the place (ensuring I’ll never mess with their Web site, what a crap shoot) and the quality is too low for the price. (Whereas with Banana Republic, you pay more but I feel like the clothes are well-made, the sizing is better, it’s not nearly as dull and the handbags are honestly pretty awesome. Old Navy = cheap crap, but you go there for the couple of things that you just need to be cheap.) It’s really disappointing, because you need a place to buy great basics. The Gap got out of that business a long time ago; wish someone else would get in it.

  58. RonDMC says:

    I will gladly pay a certain range for a certain level of quality. Recently, the Gap seems to have lost all concept of the value relationship between price and quality. They tried to cut costs by using materials of lesser quality but retained/jacked up prices. No thanks!

    I also found it was annoying that Gap execs didn’t bother to address any of the criticisms posed by Consumerist users. I didn’t buy much from Gap, but now they’ve lost my regular under-shirt purchases.

    re: Banana Republic – Thanks for the tips… I have held their t-shirts in my hands several times but simply couldn’t bring myself to spend $20 for one undershirt, especially admist all the claims that BR’s quality has been on the decline.

    I hadn’t even thought to check Nordstrom’s. Great idea. I’d even be willing to pay the $20 for one undershirt if it would last the same 5+ years my Gap shirts used to. :(

  59. Ola says:

    Do they want customers’ opinions, or not?
    Again, I don’t really shop at GAP, but the last time I went in (in desperate need of some basics), none of the pants I tried on fit. Why? Because apparently no one informed GAP that some women have a difference between their waists and their hips. I mean, if you’re going to make “classic” (or at least basic) clothes, cut for the women who’ll be wearing them! Also, their shirts often look stiff and uncomfortable, as if they were made out of that icky stiff cotton/stretch blend. (It’s OUT, folks. Bring in some cotton voile, lawn, or SOMETHING.)

    BTW, stretch doesn’t compensate for ill-fitting clothes. I like form-fitting, but not skin-tight, and I like them to fit well without the stretch, too.

  60. SaraAB87 says:

    I know I am really going to love paying 29.50 for Old Navy’s three new fits of jeans when none of them fit me and the quality is even poorer than wal-mart quality. I also really detest the SMELL of these stores, have you ever been into Old Navy, the whole thing just smells like those dyes they use on clothing. I am a smaller plus size and for 10$ more I can go into Avenue and buy the latest pants that actually fit (or better yet I can wait a few weeks for Avenue to drop the price) and do not smell like god knows what when I bring them home. The 40$ regular-priced Avenue pants sound cheap compared to the 70$ jeans most of you are finding. They also have jeans for 19.99 almost all the time and they are nice jeans.

    I am currently wearing some Izod jeans that I love and fit perfectly and look very nice, and they last FOREVER, I am talking like 2 years per pair and they only cost 15-20$ on sale at a reputable retailer. Anyone know where to get some more Izod Jeans aside from ebay? Macy’s doesn’t stock them anymore, and if they did they would be 90$ (which is ironically where I found my first pair of Izod’s for about 15$), thanks Macy’s…

  61. hortense says:

    The Gap where I grew up closed down a few years ago, which is bizarre, because I thought there was some state law that required every bad suburban mall to have a Gap, a Piercing Pagoda, and a Pretzel Time.

    In any case, the black perfect t’s aside, the Gap is everything that everyone has complained about. I gave up that season they pushed that faded salmon color on everything. That and the whole (RED) thing. It’s one thing to be socially conscious: but it reeks of hypocrisy when your company is/was a sweatshop nightmare.

  62. thwarted says:

    Esprit is the new Gap. Their pants fit well, their t-shirts are comfortable and really well-priced, and they have excellent office clothes.

    Just sayin’.

  63. Imaginary_Friend says:

    Remember that year Sharon Stone wore a Gap tee shirt to the Oscars? I think the Gap is still trying to ride the coattails of that one.

  64. dysthymia says:

    my top 10 reasons why I dont like gap:

    1. corporate corrupted practices
    1.1 overpriced items
    1.2 underpaid employees
    1.2.1 they use contractors that use underage workers.
    1.2.2 this contractors they overwork, abuse (sexually) and even kill people if they stand for justice
    1.3 gap denies knowing of industry well known contractor practices

    2. Gap is part of the company that owns oldnavy and banana republic. Not a lot of people know this why?
    2.1 gap/oldnavy/BR act like competitors. unfair corporate market approach. They are NOT, they fake to be.
    2.2 gap discriminate against its own employees. “you are not gap material” if you are not to the gap aesthetics. “have you applied to Old Navy?”. So internally there is a class (the way you look) attitude.

    3. the No local aspect of Gap-vy-blic. They produce the large majority of their products overseas. this means no local.
    3.1 no local material.
    3.2 no local labor
    3.3 Long transportation routes (will be back to this one in the future.)
    3.4 this means no way to know where, how and who made my ” new ________ ” fill the blank. (accountability/stakeholder issue).
    3.5 but… it says “made in canada”??. often the last step in the production process is to label and tag the product. 98% of the product could be done in other county by other contractor.

    4. the environmental aspect of gap.
    Oh boy here we go.
    4.1 the materials often are produced in old very polluting industries all over the world. This means no pre recycled and no regulated materials.

    4.2 waste.
    4.2.1 the packaging often is unnecessary
    4.2.2 the bags are plastic and not even recycled one.
    4.2.3 the ads and banners used at the store produce lots of garbage. none is recycled and none comes from recycled products.
    4.3 Long transportation routes. This simply means more pollution when is produced in Pakistan, and goes then to Ghana and finally to Pennsylvania, and if is not sold is sent to an outlet mall in WA.

    5.Customer service. Bey bud, I am not as tall and thin as you but I get laid lots and I consider myself (lucky first) but not a fugly guy. So when I ask if you have it in a medium size and if it comes in orange, dont look at me as I dont know to dress. I still get laid, is not matter of what you wear, but how you carry yourself.

    6.the brand factor. I have problems already buying things from you guys, as you can read. But on top, you make me wear your brand all over me?! even when I look for discrete clothing, is almost impossible to find a hat or sweatshirt with no brand.
    7.The retail issue. you are paying few cents an hour to someone and then charge 2000 times the production cost? if and I mean IF i need something from gap, better to be from a outlet mall, buffalo exchange or even better, good will babe!
    8.$25 dollars for a t shirt??????!!!!!!
    9. use of big Hollywood’s stars. they perpetuate their sense of beauty, no normal people (cute or simply good looking/healthy looking people)
    10. they are in malls. nightmare.

  65. MOJITOBABY says:

    Don’t get me wrong, I absolutely live in Gap jeans – and the selection in the stores sucks. I haven’t bought a pair IN a store for the past two years – I have to order 10 pairs of them online and then return 8, to get 2 that fit.
    It’s one thing to expand on a line that’s good and mades people come back again and again. It’s quite another to abandon your customer base and take off after some trendy teen dollar and throw classic styling, quality and workmanship to the wayside. Has anyone there ever heard the phrase “wardrobe staple”? Oh, my bad – it must not be sexy enough.
    Even after we vote with our charge cards they STILL don’t get it – it’s we who are too silly to get their “new fabrications.” That explains why they’re reducing the amount of choices in the stores – they obviously think we’re too damn stupid to be able to make the simplest decision.
    Too bad they forgot that other little phrase: “the customer is always right.”

  66. Oggie says:

    I’ll say this about Banana Republic, their quality plummets as their prices rise. I bought a cashmere sweater back in 2000 and I still wear it every winter. I bought another one last year and not only was it thinner, razor thin, it pilled into an unwearable monster in less than a month.

    Also, their only tailored or “slim fit” mens button up shirts are those tagged over $100. Anything less gets you a shopping bag with sleeves. Let’s see, poor quality, poor fit, big prices. Why bother?

    The Gap itself, by dumbing down their line and cutting quality, is foolishly competing against Old Navy for customers. Old Navy scores the best marks from me as they change things up frequently and keep prices low. Not really my style of clothes, but at least you know what you’re getting for the money.

  67. zaky says:

    “Slim fit” at the Gap is still “fat fit” to me. I’m by no means skinny, actually quite athletic—but if I dare try on a basic large Gap t-shirt, it looks like an A-line dress. And that is why I hate the Gap.

  68. zaky says:


    25 bucks for a t-shirt is a bargain! You’re not from the Bay Area are you?

  69. waterbird says:

    I’m still trying to figure out what “fabrications” means in this context. It seems they’re confusing “fabrics” with the word for “things we have made up.” …Come to think of it, that makes sense now!

    “The sizing and measurement of our clothing remains the same, although thanks to new [things we have made up, like that a size 6 is now a size 8], the fits and silhouettes of our clothing have changed.” Right on!!

  70. Elvisisdead says:

    @RonDMC: I’ll third the BR undershirts. My only complaint is that they don’t come in a tall version. For a very long time, I only wore BR boxers. They were the only ones to figure out to make the boxer flap 2″ wide to prevent turtle-ing. That, and either I gained 20 lbs or they cut the boxers down. So, I stopped buying them.

    Old Navy took all of the Gap’s core customers. I used to shop at the Gap all the time. Until Old Navy. Now it’s Old Navy or Banana Republic.

    Seriously, though, take a look at Jockey on their website. They’re putting out some good stuff right now. They’ve shifted focus to more quality instead of cheap, blue banana hammocks.

  71. Dick.Blake says:

    I buy jeans from the Gap outlet store every few years. Seems like the jeans they liquidate are the styles that fit my ass the best. Also got a couple of nice jackets for cooler weather on clearance.

    Otherwise, everything in that store looks like the same stuff every time I go in… bland.