Companies That Retool Reputation See Stock Boost

Businesses with better reputations reap rewards in the stock market, reports BusinessWeek. This graphic shows how some company’s stock would appreciate if the companies had more street cred. A spin campaign won’t do the trick, though, reputation is based on concrete action…

If there is a negative image based on a poor record of reliability, safety, or labor relations, “please don’t hire a PR company to fix it,” says strategy professor Phil Rosenzweig…”Correct the underlying problem first.

Do good things, and then tell people about them.

What Price Reputation? [Business Week] (Thanks to FMF!)