a lesson in Tweeting

Josh Bassett

How One Tweet May Have Caused Chipotle’s Stock To Sink

Over the past several months, Chipotle has worked to rebuild its reputation, sales, and stock figures after enduring several high-profile outbreaks of E. coli and norovirus. All of those efforts may have been undone, however, with one simple Tweet alleging that the burrito chain may be responsible for sending a New York City customer to the hospital. [More]