Shrek To Market "Healthy" McDonald's Choices To Kids. What?

A chubby troll , or giant, or whatever Shrek is supposed to be isn’t exactly the best spokesperson for healthy eating, but McDonald’s is using him anyway. The McDonald’s Shrek themed “Milk and Apples” campaign launches tomorrow.

It’ll feature Shrek collectible glasses, Shrek Happy Meal toys and, uh, milk and apples. Other, less “healthy” options will also feature the big green guy, so… call us cynical. Cartoon character fast food marketing is cartoon character fast food marketing.

Incidentally, McDonald’s idea of healthy food (according to its press release) includes “Chocolate Milk Jugs” and “Apple Dippers” with “optional low fat caramel dipping sauce.” The chocolate milk has 170 calories and 25 grams of sugar. Regular milk has 100 calories. The apples have 35 calories, the dipping sauce? 70 calories and 9 grams of sugar. Healthier than the 250 calories in a package of small fries, yes. Healthy? Maybe stick to regular milk and plain apples. —MEGHANN MARCO

McDonald’s Unveils Global ‘Shrek’ Movie Promotion [AdAge]

Brings the Joy of Shrek

to Customers Around the World [McDonalds]