The company that made an energy drink called “Cocaine” took its product off the streets amidst haters getting all up in its grill over its “edgy” name.

Mr. Ivey, the owner of Redux, the drink’s manufacturer, sparked controversy with the drink’s blatant drug name and coy references on the labelling and website like, “Speed in a Can,” “Liquid Cocaine”, “Cocaine — Instant Rush.”, and “The legal alternative.”

Ivey certainly has a way with words:

“Of course, we intended for Cocaine energy drink to be a legal alternative the same way that celibacy is an alternative to premarital sex,” Mr. Ivey said.

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“We like to think we have a great sense of humor,” he said. “And our market, primarily folks from ages 20 to 30, they love the ideas, they love the name, they love the whole campaign. These are not drug users.”

How about a energy drink called “Heroin.” You get a ground-up sugar mixture in a baggie, a spoon, a lighter, a needle, and a belt. Pour the mix in the spoon and light it under the spoon, then suck it up with the needle. Tie your arm off and inject the energy mix in your vein. The best part is, you can eat all of the kit when you’re done, it’s made out of candy! — BEN POPKEN

Energy Drink Is Withdrawn Over Concerns About Name [NYT]

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