Purina Cat Food Logo Rips Off Christianity

Looks like Purina took inspiration for their Premium Natural logo from Christianity’s famous Madonna And Child motif.

It’s not like an artist doing a “riff,” or an “homage,” rather, Purina is tapping into a thematic trope deeply embedded in mankind’s consciousness. That’s kinda creepy, weird, and funny, to boot.

Some people worship their cats so we guess it makes sense. Hey, at least Purina Natural doesn’t have wheat gluten. — BEN POPKEN

(Thanks to Thomas!)


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  1. danieldavis says:

    Im waiting for the buddist version.

  2. cabooglio says:

    Jesus is okay, I suppose, but call me when he can lick his own ass.

  3. AtomikB says:

    Whatever, I see this as much more of an Isis/Horus rip-off.

  4. theWolf says:

    That Madonna And Child is freaking me out. Is that a child or a miniature adult?

  5. aiken says:

    See, that’s what I don’t like about Consumerist. This is a great and amusing story; just the kind of thing I find interesting. By why cast it as “rips off”, implying some kind of nefarious intent? References, sure. Uses, even. But rips off? Maybe save that for, I don’t know, when someone is actually stealing something?

  6. j.a.s.o.n says:

    @aiken: aiken speaks The Truth.

  7. rixatrix says:

    I’m in advertising. Every design has been done, every design references something else. The question is, are the designers clever about it?

  8. @aiken: You mean you couldn’t see that happening?

    SCENE 1 – Nefarious Marketing Boardroom at Purina (Int)
    Bob: I passed a church the other day and saw the stained glass window and suddenly felt inspired.
    Karen: You’re starting a Christian Rock band?
    Bob: No… let’s… *whispers* rip off Christianity
    Karen: But.. but.. it’s in the public domain!
    *bob passes around a sketch*
    Joe: Dude this is totally Isis and Horus
    Bob: SILENCE!!!

  9. Charmander says:

    I’m with aiken.

  10. micou says:

    Call me when that tabby turns his water dish into wine.

  11. Skeptic says:

    Also with Aiken.

    The sensationalist headline “Rips of Christianity” is silly and overblown. One could just as easily posit the opposite, that Purina is part of a Christian conspiracy to inject christianity into all aspects of our lives, even our pet food. Neither idea is actually justified. All art is derivative to some degree or another.

  12. kerry says:

    @danieldavis: Me too. Big, fat happy man surrounded by beatific kitties. I’d choose that food over all others.

  13. Max Power says:

    @somthing_amazing- Totally agree. If something is in the Public Domain, I can’t see how it can be “ripped off”.

  14. lpranal says:

    I think the headline was intended kind of tongue and cheek, It’s kind of hard to rip off the whole freaking religion. If they meant it as anything other than “hey look… this kinda looks like that” they would have said “Purina rips off Michelangelo (not the ninja turtle)”.

    p.s… I know it’s clearly not a Michelangelo painting, in fact it looks like that particular one is a fake: http://www.newyorkology.com/archives/2006/07/art_historian

  15. Juliekins says:

    I don’t get all the Strum und Drang over the headline. It’s hyperbole and I took it as a joke. You know, “funny ha ha” and all that.

    I hear that Jesus guy is a total dick about enforcing his copyright, though, so I hope Purina has a good lawyer.

  16. Rajio says:

    what exactly is the problem here?

  17. Skeptic says:

    FitJulie writes:

    I hear that Jesus guy is a total dick about enforcing his copyright, though, so I hope Purina has a good lawyer.

    Only since he converted to Cyantology…(not to be confused with Blueman Group or anything related to Quatie Hohms.)

  18. nffcnnr says:

    Sweet Baby Jesus, my cat loves that food! i’m all for anyone ripping off Christianity. “Christian” church leaders have been ripping people off for centuries.

  19. kweee says:

    Henceforth, any logo or image which features a person holding ANYTHING is hereby considered a complete and unabashed ripoff.

    And any logo or image featuring a picture is hereby a ripoff of the following:


    © forever by me. All rights reserved.

  20. Nemesis_Enforcer says:

    Hmm fitting considering all the other religions Christianity ripped off Ideas, holidays,celebrations from…

  21. chrismar says:

    Call me crazy, but I think the Purina logo looks more like the Panera Bread logo (https://kronos.giftcardsolutions.com/panera/img/logo-small-lofi.gif).

  22. Don Roberto says:

    @chrismar: You’re crazy! You’re also right. The panera goddess caresses her bread.

  23. MaximusNYC says:

    Go to the grocery store. Check out the cat food. Just about every single bag or box features a woman smiling and cradling a cat. (And all the women are brunettes!)

    This is about the demographics of who buys cat food (apparently, dark-haired women).

  24. Grrrrrrr, now with two buns made of bacon. says:

    I hear God is going to sue. I hear he’s got good lawyers. That’s a direct ripoff of the famous artwork Madonna and kitten.

  25. aiken says:

    Hey, I thought it was a funny story. I was just saying that, as much as I like Consumerist, I’m a little fatigued with the “this is an OUTRAGE” headline writing style that they apply to some fairly innocuous stories.

    Heck, just in the past day or so we’ve had this silly “rip off”, Toyota taken to task for renting a car that they didn’t actually rent, and a Quiznos “infested” by one coyote.

    Cat food packaging that borrows a well-known graphic motif from Christian and other religious artworks doesn’t merit the same level of outrage as, say, the guy who was stranded in europe and whose bank told him to get lost.

    It’s boy-who-cried-wolf syndrome, and it diminishes the stories that actually deserve strong feelings.

  26. Stepehn Colbert says:

    i donno if they ripped it off. They may have drawn inspiration from it. I think they’d need the virgin mary holding a cat to be ripping it off. Thats a little far-fetched

  27. nlatimer says:

    It is obvious to me that this means that our Lord and Saviour is a cat. How else could he be resurrected unless he had nine lives?

  28. antirem says:

    The two images dont look the similar. Poor form to compare the “homage” that was “ripped of”

    glad to see that others agree the this shouldnt have been posted

    if anything wouldnt this be about starbucks’s mixoparthenos logo?

  29. ObtuseGoose says:

    I’m not sure, but I think that might just be a tad sacrilegious. *snicker*

  30. raindog says:

    @aiken: What I love about Consumerist is its just-this-side-of-Fark tongue in cheek quality, while having way more substance, so… deal with it.

  31. Craig says:

    Slow substance day today?