Endless: Amazon Launches A New Brand

Amazon has launched a new site, Endless.com, specializing in shoes and handbags. The site has 250 brands and 15,000 styles and makes the unusual, but tempting, offer of “Free Overnight Shipping.” Really? Really.

This marks the first time Amazon has departed from their brand to launch a new store, so we thought we’d check it out.

The site is decidedly girly in its design. It looks like several malls we worked at in high school, except, you know, it’s a website. The store is less comprehensive than Amazon, even though it uses Amazon’s distribution centers. The first 3 brands we typed into the search were not available: Nike, Lacoste and Frye…but perhaps that’s just because we’re not sophisticated shoe and handbag buyers. While poking around the site, it suggested that we buy “Jessica Simpson Amanda Open Toe Slingback $88.95” We’d just like to point out that we wouldn’t buy Jessica Simpson herself for $88.95, free shipping or no.

Bottom line: If Endless has the shoes you want, the free overnight shipping seems worth it, and there are plans to expand the special search features. Currently one can search by color and size, and soon shoppers will be able to search by heel height. That being said, the major features appear to be the shipping deal and the excellent return policy.

Amazon launches new site for handbags, shoes [Seattle P-I]


Edit Your Comment

  1. missdona says:

    Obviously a Zappos competitor.

  2. William Mize says:

    missdona said: Obviously a Zappos competitor.

    My thoughts exactly. And Zappos frickin’ rules.

    Good luck with that, amazon.

  3. any such name says:

    also not unlike GAP’s recent foray into online shoes: piperlime (which i would actually recommend)

  4. xian says:

    Well, it’s definitely beta. When I select a men’s size to search for, it seems to search for everything BUT that size. maybe worth check back after a couple of weeks.

  5. sonic0boom says:

    Hmmm … they’re selling a pair of Palladium boots that I’m looking at for my wife for $30 more than zappos. Well, i guess they might be good for comparison shopping, but they aren’t winning me over so far. AND they don’t carry ROOS. Geez.

  6. Kat says:

    More like an eBags/6pm competitor.

  7. Michael says:

    Wow. How very surreal. Someone I know just did Photoshop work on some of those shoes and bags for Amazon a couple weeks ago (at ridiculously low wages, I might add). His work mainly consisted of blanking out the background and removing model stands, but he was also expected to touch up blemishes of craftsmanship.

    I suppose consumers know this well enough already, but the bag or shoes you purchase may or may not exhibit quite the level of quality depicted in the picture. But hey, free overnight shipping!

  8. Michael says:

    (And just in case, free return shipping, too!)

  9. wyldhoney says:

    I like the slick design, but I doubt it will be able to compete against the almighty Zappos, as everyone before me has already mentioned.

  10. wintersweet says:

    I don’t have data, but it seems to me that Zappos’ prices have been creeping up over the last few years (I’ve been using them for a while). I’m a little surprised that Endless doesn’t ship internationally. Zappos doesn’t either, not even to Canada, which is a flaw that some other company needs to exploit.

  11. yakuzamon says:

    i actually got an email from amazon stating that they would pay you $5 to ship it overnight for free (limited time offer). i imagine it’s a $5 credit towards your order.