New Word For Corporate Shill Blogs

Dovetailing with the whole Wal-Marting Across America scandal, we thought flogs, for fake blogs, was pretty good.

Now Richard, on his Proceed At Your Own Risk blog, ups the ante.

“…commercial websites masquerading as blogs…I call them clogs.”

Hell, why stop there? Why not just call ’em crocs?

Corporations are trying to leverage the same dubious media tactics on the internet they’ve used to subvert the so-called popular press. With the power of horde-based fact-checking, at least now we can unmask them quicker.


Edit Your Comment

  1. adamondi says:

    Meh. I like “flogs” a lot better. It brings to mind the visual imagery of me using a cat-o-nine-tails to mercilessly flog the fake blogger until bloody.

  2. acohn says:

    Flogging is also a better term because it reinforces the notion that a marketer is “flogging” its products to an audience. This double-entendre bridges the older use of the word with today’s world of digital advertising.

  3. I second that, adamondi. Also, ‘flog’ would work for any fake blog whereas ‘clog’ only makes sense if it’s a commercial entity trying to do the fakeout.

  4. Chairman-Meow says:

    The ways that corporate shills operate to confuse and divert, I would nominate “Fogs”.

    I was also thinking about “Togs” in honor of the immortal Tor Johnson but that made absolutely no sense whatsoever.

    Umm….let’s talk deodorant!

  5. Triteon says:

    I, too, vote for “flog” because saying flogosphere is more fun than clogosphere (which is most likely a fetish site.)

  6. Whoa, a Tor Johnson reference.

  7. i just want to know what the hell is going on with that cow in the background. the one on the right side of the picture.

  8. LLH says:

    i say both are good. like “check out the clog for band ‘x’ on their myspace page”. or ‘remember when mcdonald’s tried to trick us when they put out their fitness flog”.