UPDATE! How Did Gillette Know It Was My Birthday??!

After a series of inquiring emails, Gillette finally spilled the blood on where they REALLY get their 18-year-old boy list from.

Consumer Service Associate Sasha D tells The Conusmerist:

“Fusion 18th B-day promo list is provided by American Student List; they compile names from many sources. Consumers are welcome to call American Student List directly at 516-248-6100 and ask for their name to be dropped off THEIR list.”

Really nice touch with the ALL CAPS. Okay, it might be THEIR list, but YOU’RE still using to send RAZORS in the MAIL to ME. Not that we mind, just that when multi-bladed objects arrive in on our doorstep unexpectedly, we like to know where they’re coming from.

American Student List is a service offered by EURO RSCG 4D, which is a direct marketing division of EURO RSCG, an international advertising agency. Here’s a list of all the different ways they can slice and dice your personal information and sell it to marketers.

So it could still be the Selective Service, but before it gets to Gillette, it goes through American Student List.

Previously: How Did Gillette Know It Was My Birthday??!

Inside, the full text of the email.


October 17, 2006

Dear Mr. Popken,

Thank you for contacting Gillette. We are anxious to see that our products meet your needs and expectations. We appreciate your interest and hope you find this information helpful.

In regards to your inquiry, Fusion 18th B-day promo list is provided by American Student List; they compile names from many sources. Consumers are welcome to call American Student List directly at 516-248-6100 and ask for their name to be dropped off THEIR list.

Again, thank you for taking the time to contact us. If you have any additional questions or comments, please call me toll-free at 1-800-GILLETTE (445-5388). We always appreciate the opportunity to serve our customers.

Sasha D.
Consumer Service Associate
010835431A