Last week, a Dublin man grew so frustrated with Apple not sending him a replacement iMac that he threatened to walk across Ireland. He bet that he could strap his Mac to his back and reach Cork, the closest Apple repair center, faster than they could arrange pickup of his broken Apple.
But after his bluster hit the internet and before he could strap on his boots and fill his flask with whiskey, Apple Ireland’s head of corporate affairs called him up and apologized. 90 minutes later, his new Mac was sitting on his desk.
Which is all for the best and not just because it’s great customer service. One half of The Consumerist lives in Ireland. He would’ve been stabbed and robbed at least five times before even reaching Cill Dara.