This billboard (displayed in both New York and Los Angeles) is getting a lot of attention. It’s a viral, although we pity the token Steven at the office across the way. Not only forced to endure the cruel jibes of his colleagues, we can imagine a frantic phone call in the middle of the day from Steven’s wife. “Who’s Emily, you bastard?” A few minutes later, the phone rings again. “You fucker! You have a wife?”

Anyway, everyone agrees it’s a viral. Our mothership seems to have gotten to the bottom of things: it’s for a CourtTV show called Parco P.I., whose first episode features a plot very similar to the billboard’s synopsis.

We really hate these things, but then we end up talking about them anyway. Anyone remember when advertisers hadn’t ejaculated in our face so much that we hadn’t developed a phallus-shaped blind spot in the middle of our vision? Now they’ve got to make it look like something else to even get our attention.

Viral Billboard Mystery Solved? We Take The Bait [Gawker]

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