Paramount Tramples Blogger For Bumblebee Compliance

So we know that companies tend to stamp down hard on emerging technologies they don’t understand. That pisses us off plenty. But dammit, we really get our dander up when they start stamping down on fans they don’t understand.

John over at the Movie Blog recently posted a picture of Bumblebee from the upcoming Transformers live-action movie. It’s to be directed by Michael Bay, so you can be sure that it will be execrable. Never the less, John happily posted the picture, giving Paramount some small amount of free publicity.

But they weren’t happy about that, so they asked him to remove it. John did. But Paramount decided to have his entire internet site shut down anyway.

After 1800 diggs tore Paramount a painful orifice oozing bad publicity, Paramount relented, got the blog back up and called John to apologize. But exactly when are companies going to start cluing in on the power of Word of Mouth?

An Angry Open Letter to Paramount


Edit Your Comment

  1. thesilentnight says:

    Its nice to see that those of us salivating for this movie can band together. Paramount should realize the prize jockey riding this franchise into the live-action arena isn’t all he’s cracked up to be. Maybe if they know it sucks far enough in advance they’ll have enough time to redeem something. I’m not holding my breath though.

  2. Falconfire says:

    I think the thing is Paramounts really worried about the fans getting pissed off and NOT seeing the movie. There are a lot of changes that have to be made due to licensing/story reasons to Transformers, including Bumblebee (who was originally a VW Bug but VW absolutly REFUSES to let their cars be used in war movies)

    Regardless of that the fans are tearing into this movie and sending spys in to snap picutres (like the recent views of one of the fully transformed machines)While I think Paramount stepped way over the line on this one, at the same token you can say that these people are also doing a disservice to the production.

  3. Papercutninja says:

    VW won’t let movies use their cars in war movies, huh? I guess they feel bad about letting Nazis use their cars in an ACTUAL WAR.

  4. ModerateSnark says:

    A few companies are starting to catch on; this isn’t real fresh news, but in case you hadn’t heard, NBC, after getting criticized for getting YouTube to take down SNL clips, is now working with YouTube. For example, there’s a “make your own promo” contest for “The Office” running now. (I haven’t checked out the details to see how free entrants are to mess with copyrighted material, or how much legal fine print is involved, but it sounds like progress.)