To Build a Better Butter

A smooth and creamy butter-like confection, Thomas Bartlett’s Minor Tweaks consumer letters are a source of reassuring delight, whether spread over a lightly toasted keyboard in the morning, as a dipping dollop during mid-afternoon snack or melted over a bowl of popped corn for a Hellraiser marathon for the whole family.

Dear I Can’t Believe It’s Not Butter!:

First of all, let me say how much I enjoy I Can’t Believe It’s Not Butter!. It satisfies my buttery needs. What more can you ask?

It’s so good that I’ve often thought of starting my own knock-off brand called “I Can’t Believe It’s Not I Can’t Believe It’s Not Butter!” But then I realized I know nothing about how to manufacture, distribute, or market such a product. Oh well.


all the best,

ICBINB’s reply here.

Some day we will rope Thomas into writing something for us. Some. Day.

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