Do You Feel Lucky? Well, Punk, Do Ya?

After practically inventing the handgun market with the Smith & Wesson .357, the firearms company found itself losing market share in recent years. To regain prominence, S&W set its sights on the basic underlying principle of American consumerism: bigger everything.

The company tapped into its mythos as the makers of the ultimate giant man gun and created an artifact fulfilling its own legend: the Model 500. A big bore revolver with three times the muzzle power of Dirty Harry’s .44 Magnum, the Model 500 features, “a jarring recoil that even expert shooters aren’t always prepared to handle,” reports Slate.

One of these puppies costs around $1000, available at finer stores everywhere in the U.S. of A.

Big Guns: The wild success of a massive Smith & Wesson revolver” [Slate]