Do You Feel Lucky? Well, Punk, Do Ya?

After practically inventing the handgun market with the Smith & Wesson .357, the firearms company found itself losing market share in recent years. To regain prominence, S&W set its sights on the basic underlying principle of American consumerism: bigger everything.

The company tapped into its mythos as the makers of the ultimate giant man gun and created an artifact fulfilling its own legend: the Model 500. A big bore revolver with three times the muzzle power of Dirty Harry’s .44 Magnum, the Model 500 features, “a jarring recoil that even expert shooters aren’t always prepared to handle,” reports Slate.

One of these puppies costs around $1000, available at finer stores everywhere in the U.S. of A.

Big Guns: The wild success of a massive Smith & Wesson revolver” [Slate]


Edit Your Comment

  1. Ben says:

    And you get one free with a new Hummer 2!

  2. matto says:

    I can’t believe you passed up the chance for a perfectly good WalMart joke.

  3. AcidReign says:

    …..I’ve never like S&W handgrips. If you don’t have a largish hand, it doesn’t fit right. For $1000 or more, I’ll take a H&K USP every time. 10mm will stop a human or coyote handily. More firepower just wears your belt-loops (and hip) out faster.

  4. homerjay says:

    I was really waiting for the WalMart payoff too….

  5. TimeDoctor says:

    What exactly does this have to do with the consumerist, anyway?

  6. Elvisisdead says:

    It might stop a human or a coyote, but will it drop a javelina or deter a mountain lion? This gun was specifically targeted towards wild boar hunters and people who hunt on foot as a last means of defense if they suddenly become the hunted. It’s not meant to be carried on any kind of regular basis.

    Oh, and it’s been available for around 3 years. Again, relevance to consumerist?

  7. Paul D says:

    TimeDoctor, Elvisisdead please post URLs to your websites so we can all go there and tell you how to run them.


    Maybe this is relevant because S&W is the largest gun manufacturer in the country and they’re offering a ridiculous new product aimed at the “bigger is better” consumer in the firearm market. It’s certainly no less relevant than…say Jack White’s Coke ad, or pizza boxes shaped like coffins.

    Lighten up.

  8. non-meat-stick says:

    “People who hunt on foot”

    Ever heard of a knife? …pussies

  9. Smoking Pope says:

    Yes! Finally, what we have desperately needed for so long: A handgun so powerful that even experts can’t use it safely.

  10. Morgan says:

    I think Smoking Pope has pointed out how this is relevant to consumerist… any time a company releases an unsafe product (and a handgun that experts can’t handle is extremely unsafe) consumers should be aware of it. People in the market for a handgun should both be aware that this isn’t something they should be buying and should also consider not buying a S&W gun so as to avoid supporting a company that would release such an unsafe product.
    Plus it’s funny, at least to me, that they’re releasing a handgun no one can handle. Lighten up.

  11. Elvisisdead says:

    This is not “a handgun that no one can handle”. Did the article say that? No, it said that it has a recoil that expert shooters aren’t always prepared for. That doesn’t mean that the gun itself is unsafe to operate or unsafe to sell.

    Personally, I carred a S&W Sigma .40 for two years. It was a piece of crap that would jam on every 3-4 rounds. That’s why I carried a backup. It was a semi-auto, though, which they’re not good at making. They are, however, makers of some of the finest revolvers available. Ask any cop over 40 about his J-frame, and he/she will tell you how much they liked it and how dependable of a weapon it is. Even in the worst conditions, when you pull the trigger, it goes bang.

    That all being said, it’s important to patronize S&W because they are an American company. Brands like Beretta and H&K have manufacturing plants here, but are still foreign-owned.

    S&W doesn’t produce “unsafe” guns any more than McLaren produces unsafe cars. It’s all in the user. If you get into a McLaren and expect the performance of an Escort, you might get hurt when it gets away from you. If you pick up a .50 revolver and try to shoot it like you would a .38, you might get hurt.

    As stated before, this product is neither ridiculous nor new. It has an intended use, whether you see a value in the intended use, or not. Production started 3 years ago. It’s a little late to get upset about it now, and that definately makes it not “new”. Still controversial, sure, but not new.